CURRENT SERIES |
|
Come listen and learn about "The Salesman's Pliers"
Front Counter Sales Information
Why your shop?
Advantages versus Benefits
Price where does ot come into play?
Create customer advocates
WIIFY explained
Practice makes perfect
Role playing |
JULY 8th |
David Eschbach
IGO Times
"The Salesman's Pliers Pt 1"
|
|
Audio File
Video File
Powerpoint PDF
The Salesman's Pliers |
|
|
Come listen and learn about "The Salesman's Pliers"
Front Counter Sales Information
Why your shop?
Advantages versus Benefits
Price where does ot come into play?
Create customer advocates
WIIFY explained
Practice makes perfect
Role playing |
JULY 15th |
12pm CST
David Eschbach
IGO Times
"The Salesman's Pliers, Pt 2"
|
|
Audio File
Video File
The Salesman's Pliers |
|
|
Hear Ron's story and the questions your fellow shop owners have for him. Learn from a fellow owner about how he has acheived success! Remember, "success" is defined by each person! Get ready for Ron! |
|
Audio File
Video File
Powerpoint PDF |
|
 |
AUGUST 12th |
12pm CST
Gary Gunn, AAM
"Appreciation Marketing Strategy"
|
|
"LEARN LIVE" how to achieve Greatness through Gratitude - Putting “High Touch” back into this “High Tech” world.
If you could have all of the items below which one would be first, then second then third in importance to you?
___ More Money
___ More Time
___ Better Relationships
You’ve heard of direct marketing, internet marketing, niche marketing, relationship marketing, network marketing, viral marketing, mass marketing, information marketing, e-mail marketing, social marketing, lifestyle marketing, buzz marketing, and good old marketing 101, which you can major in at college. But have you ever heard of Appreciation Marketing?
What is the “holy grail” of business owners? “Customer Loyalty”…What makes you a loyal customer is what will make your customers loyal customers. Hmm, why didn’t I think of that? Why spend thousands of dollars trying to figure it out when it is as simple, and inexpensive as, a little human touch. The opposite is “total indifference”.
Video File
Audio File
Powerpoint PDF
Show Notes
Appreciation Marketing Strategy Website |
|
UPCOMING SERIES LINEUP |
|
|
|
OCTOBER 7th |
12pm CST
Guest & Topic TBA
|
|
|
|
|
|
NOVEMBER 11th |
12pm CST
Guest & Topic TBA
|
|
|
|
|
|
DECEMBER 9th |
12pm CST
Guest & Topic TBA
|
|
|
|
|
FEATURED GUESTS |
|
|
|
|
ARCHIVES |
SHOWCASE SERIES 1 ARCHIVE - Aug-Sept, 2007
Mike Brewster, AAM - Gil's Garage, Burnt Hills, NY
Doug & Billy Hillmuth - Hillmuth Automotive, Maryland
Jack & Jim Heilman - Heilman Auto Svc, Philadelpha
Randy Pickering, AAM - Pickering's Auto, Lakewood, CO
Charlie Elder, AAM - Ray Gordon Brake Svc, Tallahassee, FL
|
SHOWCASE SERIES 2 ARCHIVE - Oct-Nov, 2007
Mike Koebke - Gus Mann Automotive, San Antonio, TX
AC Guarino - AC Automotive, Winston-Salem, NC
Bill Brusard - JB Auto C.A.R.E., Weymouth, MA
Mike Brewster, AAM - Gil's Garage, Burnt Hills, NY
Mike Davidson - Parkway Automotive, Little Rock, AR
|
SHOWCASE SERIES 3 ARCHIVE - Jan-Feb, 2008
Jeff Van Sant - Pella Car Care , Pella, IA
Jon Howes - Southwest Auto, Dallas, TX
Robert & Nikki Ayers - Ayers Auto Repair, Santa Barbara, CA
Bill Haas, AAM- ASA National, Bedford, TX
Mark Simons - Rolf's Import Auto Svc, Lakewood, WA
Eddie Butler - Butler Automotive, Augusta, GA
|
|
SHOWCASE SERIES 4 ARCHIVE - March-April 2008
John Cannon - Cannon's Auto, La Porte, IN
Stephen Kosacz - Auto Works, Kittery, ME
John Francis, AAM - Francis Automotive, West Chester, PA
Larry Moore - Larry's AutoWorks, Mountain View, CA
Bob Drye - German Swedish Auto, Springfield, VA
Alan Quackenbush - US Automotive, Nixa, MO
|
SHOWCASE SERIES 5 ARCHIVE - May-June 2008
Rolf Werner - Werner's Mastertek, Aurora, CO
Greg Buckley - Buckley's Auto Care, Newport, DE
Open Forum with Gary Gunn, AAM
Jay Siff - Moving Targets, Perkasie, PA
Mike Najjar - Najjar Car Care, St. Louis, MO
Tony Gobble - Gobble's Automotive, Cleveland, TN
|
|
SHOWCASE SERIES 7 ARCHIVE - September-October 2008
Open Forum with Gary - Budgeting For Profit pt. 2
Open Forum with Gary - Budgeting For Profit pt. 3
Mike Strautman - Coaching for Improved Work Performance, pt 1
Gary Gunn - Coaching for Improved Work Performance, pt 1
Open Forum with Douglass Kirchdorfer, AAM & Gary Gunn: Operations for Excellence
Open Forum with Gary - 24 Month Car Care Aware Forecast |
SHOWCASE SERIES 8 ARCHIVE - November-December 2008
Open Forum with Gary Gunn on Advertising for TODAY
Open Forum with Gary: 24 Month Car Care AWARE Forecast
Open Forum with Gary: Business Trends and Future Thoughts
Customer Link's Mark Hockridge |
SHOWCASE SERIES 9 ARCHIVE - January-February 2009
Aaron Clements, C & C Automotive, Augusta, GA
Open Forum w/ Rebecca Olson, Heartland Payment Systems
Bob Buchheit, All-Star Automotive, Columbia, MO
Scott Pasour, Pasour Auto Repair Svc, Dallas, NC
Bob Hicks, AAM, Golden Rule Automotive, Covington, GA
Gary Gunn "Crystal Ball 2009"
|
SHOWCASE SERIES 10 ARCHIVE - March-April 2009
John & Nick Modesti, www.modestis.com, Culver City, CA
Greg Sands
Gary Gunn, AAM - "Creating an Operating Budgeting for Profit"
Gary Gunn, AAM & Matt Krimple - "ASL Showcase and ASA - Know The Numbers. Use the Numbers"
Craig Van Batenburg CMAT, L1, AAM - Automotive
Career Development Center, Worcester, MA
www.fixhybrid.com
Gary Gunn, AAM - "Budgeting for Profit Journey" |
SHOWCASE SERIES 11 ARCHIVE - May-June 2009
Greg Sands, Mudlick Mail - "Executing the Sale"
Cecil Bullard, Automofo "Designing & Implementing Systems & Processes, Pt I & II"
Christopher Danner, Heartland Payment Systems "Credit Card Processing Made Easy"
Gary Gunn "Building Your How-To Manual"
|
SHOWCASE SERIES 12 ARCHIVE - July-August 2009
Cecil Bullard, Automofo "Designing & Implementing Systems/Processes Pt III"
Derek Price,"Website & Email Marketing"
Gary Gunn "Management on cruise control"
Gary Gunn "Leadership without breaking a sweat" |
SHOWCASE SERIES 13 ARCHIVE - September-October 2009
Cecil Bullard, Automofo "Automofo Explained/Price Shoppers Discussed"
Tim Ross, Mudlick Mail - "Mudstock & Mudlick Mail Explained"
Cecil Bullard, Automofo "Ten Minute Lookover for Technicians"
Cecil Bullard, Automofo "Pay Plans"
Christopher Danner, Heartland Payment Systems "Payroll Systems 2010"
Frank Joel, Valley Auto Works "Reflections of a Past Shop Owner" |
|
SHOWCASE SERIES 15 ARCHIVE - January-April 2010
Gary Gunn "Lessons to Apply in 2010"
Cecil Bullard "Sales Mistakes - What Are They? How to Overcome Them?"
George Hack "Shop Owner Interview"
Cecil Bullard "Sales Mistakes - What Are They? How to Overcome Them? Pt 2"
Gary Gunn "2010 - Best Year Ever!"
Uwe Kleinschmidt "Interview, Pt 1"
Uwe Kleinschmidt "Interview, Pt 2" |
SHOWCASE SERIES 16 ARCHIVE - May-July 2010
Gary Gunn & Cecil Bullard "Designing and Executing the Perfect Shop Operations Part 1"
Gary Gunn & Cecil Bullard "Designing and Executing the Perfect Shop Operations Part 2"
Gary Gunn & Tim Ross"$50,000 Challenge: Summer 2010"
Greg Sands"The WHY Behind the WHY"
Uwe Kleinschmidt "Creating & Maintaining Customer Relationships" |
|