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.::: TAT SHOWCASE LIBRARY Updated following every call-in session and weekly Auto Shop Tips Email, respectively.
CURRENT SERIES
Showcase Guest
Come listen and learn about "The Salesman's Pliers"
Front Counter Sales Information
Why your shop?
Advantages versus Benefits
Price where does ot come into play?
Create customer advocates
WIIFY explained
Practice makes perfect
Role playing
JULY 8th
David Eschbach
IGO Times
"The Salesman's Pliers Pt 1"
Audio File
Video File
Powerpoint PDF  
The Salesman's Pliers
Showcase Guest
Come listen and learn about "The Salesman's Pliers"
Front Counter Sales Information
Why your shop?
Advantages versus Benefits
Price where does ot come into play?
Create customer advocates
WIIFY explained
Practice makes perfect
Role playing
JULY 15th
12pm CST
David Eschbach
IGO Times
"The Salesman's Pliers, Pt 2"
Audio File
Video File 
The Salesman's Pliers
Showcase Guest
Hear Ron's story and the questions your fellow shop owners have for him. Learn from a fellow owner about how he has acheived success! Remember, "success" is defined by each person! Get ready for Ron!
AUGUST 5th
12pm CST
Ron Haugan, AAM
Westside Auto Pros
Des Moines, IA
"Shop Owner Interview"
Audio File
Video File
Powerpoint PDF  
Showcase Guest
AUGUST 12th
12pm CST
Gary Gunn, AAM
"Appreciation Marketing Strategy"

"LEARN LIVE" how to achieve Greatness through Gratitude - Putting “High Touch” back into this “High Tech” world.

If you could have all of the items below which one would be first, then second then third in importance to you?
___ More Money
___ More Time
___ Better Relationships

You’ve heard of direct marketing, internet marketing, niche marketing, relationship marketing, network marketing, viral marketing, mass marketing, information marketing, e-mail marketing, social marketing, lifestyle marketing, buzz marketing, and good old marketing 101, which you can major in at college. But have you ever heard of Appreciation Marketing?

What is the “holy grail” of business owners?
“Customer Loyalty”…What makes you a loyal customer is what will make your customers loyal customers. Hmm, why didn’t I think of that? Why spend thousands of dollars trying to figure it out when it is as simple, and inexpensive as, a little human touch. The opposite is “total indifference”.

Video File
Audio File

Powerpoint PDF
Show Notes

Appreciation Marketing Strategy Website

UPCOMING SERIES LINEUP
Showcase Guest
 
SEPTEMBER 9th
12pm CST
Tommy Gaynor, Sr
Tommy Gaynor, Jr
Gaynor's Automotive
"
Multi Store Owners 4"
 
Showcase Guest
 
OCTOBER 7th
12pm CST
Guest & Topic TBA
 
Showcase Guest
 
NOVEMBER 11th
12pm CST
Guest & Topic TBA
 
Showcase Guest
 
DECEMBER 9th
12pm CST
Guest & Topic TBA
 
FEATURED GUESTS
Mudlick Mail Greg Sands, Mudlick Mail
Greg Sands, CEO - Featured Showcase Appearances
"Budgeting"  Video, w/ Audio  Audio Only  PDF
"Executing the Sale"  Video, w/ Audio  Audio Only   PDF
"Making Money Every Month"  Video, w/ Audio   Audio File Only   PDF
"The WHY Behind the WHY"  Video, w/ Audio   Audio File Only   PDF


Greg's Stores:

America's Svc Center  Driver's Auto Repair  Service Street
Automofo.com Cecil Bullard, Automofo
Cecil Bullard, AAM - Contributing Showcase Host
"Designing & Implementing Systems & Processes"
Part 1 Video, w/ Audio    Audio Only   Powerpoint PDF
Part II Video, w/ Audio   Audio Only    Powerpoint PDF
Part III Video, w/ Audio    Audio Only    Powerpoint PDF

"How to Handle Price Shoppers"  
Video, w/ Audio    Audio Only   PDF
"10 Minute Vehicle Lookover"  
Video, w/ Audio    Audio Only  
 "Pay Plans"  
 Video, w/ Audio    Audio Only

"Think Tank - 2009 Year in Review"
Video File, w/ Audio   Audio Only  PDF
Heartland Payment Systems Christopher Danner, Heartland Payment Systems
Christopher Danner - Heartland Payment Systems
"Credit Card Processing Made Easy"   
Audio File Only   Video, w/ Audio
Powerpoint PDF   Truth Serum for credit card processors
"
Payroll Systems 2010"
Video w/ Audio  Audio Only  Powerpoint PDF
AutoVitals Uwe Kleinschmidt, AutoVitals
Uwe Kleinschmidt - AutoVitals
"Interview, pt 1"   Audio File   Video File
Powerpoint PDF   Intro to AutoVitals PDF  AV Funnel Design
"Creating & Maintaining Customer Relationships"
   Audio File   Video File
Powerpoint PDF   Create & Maintain Customer Relationships PDF

ARCHIVES
SHOWCASE SERIES 1 ARCHIVE - Aug-Sept, 2007
Mike Brewster, AAM - Gil's Garage, Burnt Hills, NY
Doug & Billy Hillmuth - Hillmuth Automotive, Maryland
Jack & Jim Heilman - Heilman Auto Svc, Philadelpha
Randy Pickering, AAM - Pickering's Auto, Lakewood, CO
Charlie Elder, AAM - Ray Gordon Brake Svc, Tallahassee, FL
SHOWCASE SERIES 2 ARCHIVE - Oct-Nov, 2007
Mike Koebke - Gus Mann Automotive, San Antonio, TX
AC Guarino - AC Automotive, Winston-Salem, NC
Bill Brusard - JB Auto C.A.R.E., Weymouth, MA
Mike Brewster, AAM - Gil's Garage, Burnt Hills, NY
Mike Davidson - Parkway Automotive, Little Rock, AR
SHOWCASE SERIES 3 ARCHIVE - Jan-Feb, 2008
Jeff Van Sant - Pella Car Care , Pella, IA
Jon Howes - Southwest Auto, Dallas, TX
Robert & Nikki Ayers - Ayers Auto Repair, Santa Barbara, CA
Bill Haas, AAM- ASA National, Bedford, TX
Mark Simons - Rolf's Import Auto Svc, Lakewood, WA
Eddie Butler -
Butler Automotive, Augusta, GA
BONUS! WASHINGTON SHOWCASE SERIES - Jan-Feb, 2008
Butch Jobst - B&B Automotive, Aberdeen, WA
Lin Hill - Dynamic Diesel & Auto Repair, Inc., Snohomish, WA
SHOWCASE SERIES 4 ARCHIVE - March-April 2008
John Cannon - Cannon's Auto, La Porte, IN
Stephen Kosacz - Auto Works, Kittery, ME
John Francis, AAM - Francis Automotive, West Chester, PA
Larry Moore - Larry's AutoWorks, Mountain View, CA
Bob Drye - German Swedish Auto, Springfield, VA
Alan Quackenbush - US Automotive, Nixa, MO
SHOWCASE SERIES 5 ARCHIVE - May-June 2008
Rolf Werner - Werner's Mastertek, Aurora, CO
Greg Buckley - Buckley's Auto Care, Newport, DE
Open Forum with Gary Gunn, AAM
Jay Siff - Moving Targets, Perkasie, PA
Mike Najjar - Najjar Car Care, St. Louis, MO
Tony Gobble - Gobble's Automotive, Cleveland, TN
SHOWCASE SERIES 6 ARCHIVE - July-August 2008
Rick Soderlund- Rick's 36 Automotive, Stillwater, MN
Rick Soderlund- Rick's 36 Automotive, Stillwater, MN
Open Forum with Greg Buckley - Buckley's Auto Care Newport, DE
Open Forum with Gary Gunn - Advertising Marketing
Open Forum with Cecil Bullard and Gary Gunn
Open Forum with Gary - Budgeting For Profit pt. 1
SHOWCASE SERIES 7 ARCHIVE - September-October 2008
Open Forum with Gary - Budgeting For Profit pt. 2
Open Forum with Gary - Budgeting For Profit pt. 3
Mike Strautman - Coaching for Improved Work Performance, pt 1
Gary Gunn - Coaching for Improved Work Performance, pt 1
Open Forum with Douglass Kirchdorfer, AAM & Gary Gunn: Operations for Excellence
Open Forum with Gary - 24 Month Car Care Aware Forecast
SHOWCASE SERIES 8 ARCHIVE - November-December 2008
Open Forum with Gary Gunn on Advertising for TODAY
Open Forum with Gary: 24 Month Car Care AWARE Forecast
Open Forum with Gary: Business Trends and Future Thoughts
Customer Link's Mark Hockridge
SHOWCASE SERIES 9 ARCHIVE - January-February 2009
Aaron Clements, C & C Automotive, Augusta, GA
Open Forum w/ Rebecca Olson, Heartland Payment Systems
Bob Buchheit, All-Star Automotive, Columbia, MO
Scott Pasour, Pasour Auto Repair Svc, Dallas, NC
Bob Hicks, AAM, Golden Rule Automotive, Covington, GA
Gary Gunn "Crystal Ball 2009"
SHOWCASE SERIES 10 ARCHIVE - March-April 2009
John & Nick Modesti, www.modestis.com, Culver City, CA
Greg Sands
Gary Gunn, AAM - "Creating an Operating Budgeting for Profit"
Gary Gunn, AAM & Matt Krimple - "ASL Showcase and ASA - Know The Numbers. Use the Numbers"
Craig Van Batenburg CMAT, L1, AAM - Automotive
Career Development Center, Worcester, MA
www.fixhybrid.com
Gary Gunn, AAM - "Budgeting for Profit Journey"

SHOWCASE SERIES 11 ARCHIVE - May-June 2009
Greg Sands, Mudlick Mail - "Executing the Sale"
Cecil Bullard, Automofo
"Designing & Implementing Systems & Processes, Pt I & II"
Christopher Danner,
Heartland Payment Systems "Credit Card Processing Made Easy"
Gary Gunn
"Building Your How-To Manual"

SHOWCASE SERIES 12 ARCHIVE - July-August 2009
Cecil Bullard, Automofo "Designing & Implementing Systems/Processes Pt III"
Derek Price,"Website & Email Marketing"
Gary Gunn
"
Management on cruise control"
Gary Gunn
"Leadership without breaking a sweat"
SHOWCASE SERIES 13 ARCHIVE - September-October 2009
Cecil Bullard, Automofo "Automofo Explained/Price Shoppers Discussed"
Tim Ross, Mudlick Mail - "Mudstock & Mudlick Mail Explained"
Cecil Bullard, Automofo "
Ten Minute Lookover for Technicians"
Cecil Bullard, Automofo "
Pay Plans
"
Christopher Danner,
Heartland Payment Systems "
Payroll Systems 2010"
Frank Joel, Valley Auto Works "Reflections of a Past Shop Owner"
SHOWCASE SERIES 14 ARCHIVE - November-December 2009
Cecil Bullard, Automofo "Leadership, Management, Hope"
Greg Sands, Mudlick Mail - "Making Money Every Month"
Gary Gunn & Cecil Bullard
"Think Tank: 2009 Review"
SHOWCASE SERIES 15 ARCHIVE - January-April 2010
Gary Gunn "Lessons to Apply in 2010"
Cecil Bullard "Sales Mistakes - What Are They? How to Overcome Them?"
George Hack "Shop Owner Interview"
Cecil Bullard "Sales Mistakes - What Are They? How to Overcome Them? Pt 2"
Gary Gunn
"2010 - Best Year Ever!"
Uwe Kleinschmidt "Interview, Pt 1"

Uwe Kleinschmidt "Interview, Pt 2"
SHOWCASE SERIES 16 ARCHIVE - May-July 2010
Gary Gunn & Cecil Bullard "Designing and Executing the Perfect Shop Operations Part 1"
Gary Gunn & Cecil Bullard "Designing and Executing the Perfect Shop Operations Part 2"
Gary Gunn & Tim Ross"$50,000 Challenge: Summer 2010"
Greg Sands"The WHY Behind the WHY"

Uwe Kleinschmidt "Creating & Maintaining Customer Relationships"
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